منابع مشابه
Why Global Supply Chain Management ?
T he term supply chain management (SCM) has risen to prominence over the past 15 years, becoming such a " hot topic " that it is difficult to pick up a periodical on manufacturing, distribution, marketing, customer management, or transportation without seeing an article about SCM-related topics. Logistics, one central element of SCM, has long been an area of concern for both practitioners and a...
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ژورنال
عنوان ژورنال: Journal of Marketing & Distribution
سال: 2009
ISSN: 1345-9015,2186-0939
DOI: 10.5844/jsmd.12.1_33